Amazon delivery personnel will pull a parcel-filled delivery cart during the annual Prime Day promotion in New York City on June 21, 2021.
Brendan MacDermid | Reuters
The event is also a major source of revenue for other retail sites that often offer competing discounts to consumers. last year, Total e-commerce revenue exceeded $ 11 billion during a two-day shopping event, According to Adobe Analytics. This number is slightly higher than the total for Cyber Monday in 2020, but represents a 24-hour period instead of 48 hours.
Amazon sales will begin at 3 am EST on July 12, and will last 48 hours for the first time in several countries, including Poland and Sweden. In the second half of the summer, events will be held for other countries such as India, Saudi Arabia and the United Arab Emirates.
Amazon said more third-party sellers will join this year. Some sellers told CNBC Last year, they saw the event as an opportunity to raise brand awareness, even if they didn’t lower prices. This may be due to already high consumer spending or supply chain issues. Amazon’s announcement regarding the results of Prime Day 2021 Relatively calm tone Compared to the previous year.
Prime members will have access to early deals starting June 21, including up to 55% on some Amazon devices such as the 2nd generation Echo Show 5, Kindle Paperwhite, and eero mesh Wi-Fi routers. ..
Fire TV smart TVs start at $ 89.99 and save 47%.
Members will also be able to save 20% on some items at the Amazon Fresh Store in the United States starting June 29th. Amazon said this benefit is available year-round to Prime members who pay with the Amazon app or the card registered for their account.
Amazon will also host prize sweepstakes such as Super Bowl tickets, Cast Meets, the new “Lord of the Rings” series of Prime Video, and Amazon Gift Card greetings. Spending $ 1 on eligible SME products between June 21st and July 11th gives customers a chance to win prizes.