Both Jing Gao and Eddie Levine have been involved in e-commerce for over ten years.
Eddie Levine and Jing Gao first met in 2016 at an e-commerce conference in Atlanta. Two years later they had their first kiss outdoors. Amazon New Orleans Cellar Summit. And in 2020, Gao moved out of her Los Angeles home and moved in with Levine in Chicago, bringing her e-commerce business under one roof.
So when it came time to tie the knot, it was no surprise they turned to e-commerce for inspiration.
On Aug. 21, the couple tied the knot in Chicago, and their wedding reception was filled with Amazon paraphernalia. At the reception, guests were seated at tables designated by her 10-digit code used to search for products on Amazon’s website. ASINs in seller terms). The wedding favors were small Amazon packages with barcodes, full of sweets, and placed in miniature shopping carts.
The wedding favor was a box of goodies made like a miniature of the Prime package.
Attendees posed for photos in front of a backdrop proclaiming “Jeddy (the couple’s first name combination) Prime Day,” a tribute to Amazon’s annual summer shopping bonanza.
The references were a little cryptic, but at least the couple were confident some of their guests would understand them.
Levine toasted at the reception. “I said, ‘Last but not least, e-commerce brought us together. in an interview he told CNBC.
“Literally half the guests stood up.”
But not everyone got it.
“The bartender was like, ‘Tell me about the deal with all things Amazon inspired.
Wedding guests were allowed to have their picture taken in front of a backdrop inspired by Prime Day.
Both Levine and Gao have been involved in e-commerce for over ten years. Levine is President and Co-Founder of Hub Dub, which helps brands manage their businesses and provide logistics services online. Gao runs an Amazon business that sells upholstery.
Levine and Gao are part of a vibrant community of sellers, consultants, and service providers built around Amazon’s third-party marketplaces. Launched in 2000, the marketplace now accounts for more than half of online retail sales, making it the core of major e-commerce businesses. As of 2021, Amazon marketplaces will have more than 6 million third-party sellers worldwide, according to a research firm. marketplace pulse.
Gao met Levine at a conference in Atlanta through a consultant who helped her with her Amazon business and who happened to be Levine’s friend.
They didn’t hit it off right away. However, in the months that followed, Gao and Levine continued to meet and develop a friendship on the e-commerce conference circuit.
Their friendship turned romantic on Amazon in June 2018 boost conference For third party sellers in New Orleans. The meeting coincided with Gao’s 29th birthday, so she invited Levine and a few of his friends to a night of bar-hopping in New Orleans’ historic French Quarter. That night they kissed for the first time.
On the final day of the conference, the two took a long walk through New Orleans. The two half-jokingly refer to the memory as a “five-hour marriage contract.”
“We had a contract on where we would live, the family we would bring, the religion we would have at home, the education we would have,” Gao said.
“Based on the five-hour round trip, we found it to be at least a decent match,” Levine added.
A few days later, Levine flew from Chicago to Los Angeles for their first date.
They continued their long-distance relationship for the next two years until June 2020. It was the height of the Covid-19 pandemic, and it was no longer safe to hop on a plane for bi-weekly visits. They decided it was the right time to move in together, and Levine proposed to Gao in Niagara Falls that September.
Levine was the one who came up with the Amazon-inspired wedding idea.
“We went through all these ideas and they were pretty boring,” says Levine. “We wanted something that showcased our background and honored where we came from.”
Levine, who is Jewish, chose Jeff Cohen, an Amazon employee who had previously worked at the Cellar Lab that hosted the meeting they met, as a witness in signing the wedding contract, known as the Ketuba. I called. Also, guests who helped connect couples at Amazon events had a special “Matchmaker” sign on the back of their chair.
They jokingly toyed with the idea of turning their wedding into a full-fledged Amazon conference.
“I said, ‘No, I’m not going to give you a booth at our wedding.