Apple App Store revenue update shows slowing growth

every January, apple announces the total amount App Store developers have earned since 2008. This data point will give the analyst and his Apple investors an idea of ​​how much the App Store is making.

This year’s disclosures suggest that Apple’s App Store growth has plateaued.

Tuesday, Apple Said Paid out $320 billion to developers. $260 billion As of last year, that’s a $60 billion surge. The developer receives from his 70% to his 85% of total sales, depending on whether he is eligible for Apple’s discount rate.

If all developers paid Apple 30%, Apple’s App Store would generate more than $85 billion in revenue in 2022, according to CNBC’s analysis. If Apple’s fees were all 15%, the estimated total value of the App Store would be as low as about $70 billion.

This is the same as Apple’s proposed sales figure. last year’s data pointswhen the company said it will pay developers $60 billion in 2021.

This is a rough estimate and may fluctuate as the number of developers is unknown Pay a lower 15% cutagainst the 30% cut, and because the Apple stock stats are rounded.

Apple says attempts to extrapolate the size of the App Store business from developer revenue are inaccurate. Fees range from 15% to 30%, as the majority of developers pay lower fees under the App Store Small Business Program. Reduction for app makers with less than $1 million in annual revenue.

In its release, Apple revealed that 2022 was a “record” year for the App Store, with 900 million subscriptions up from 745 million in 2021. First-party services such as Apple TV+ and Music.

But Tuesday’s data point highlights that App Store growth slowed last year. This is important for investors because the App Store is a major part of Apple’s services business and the company’s revenue engine.

Apple’s services business grew 14% to $78.1 billion in fiscal 2022. However, this was a significant slowdown from his 27% growth rate recorded by the division in fiscal 2021.

Apple is dealing with a tough comparison between 2021 and 2020 app usage and sales growth.This is because people bought games and software while on the go covid pandemicApple is also facing consumer uncertainty around the world as interest rates rise and economists fear a possible recession.

Morgan Stanley analyst Erik Woodring tracks slowing growth in the App Store. According to his data, App Store net revenue fell for six straight months from June to November, before rising again in December.

Woodring wrote in a note this month that app sales will increase in 2023. This is because it makes year-over-year comparisons easier, and app prices started to rise in international markets late last year, which started to benefit Apple.

“App Store growth is near all-time lows and we recognize that consumers around the world are still facing challenges, but we hope the growth trajectory will continue to improve after bottoming out in September. We do,” Woodring wrote.

Correction: Apple said in its release that 2022 will be a “record” year for the App Store, revealing 900 million subscriptions, up from 745 million in 2021. .