Apple’s board previewed a mixed reality headset last week. According to BloombergSuggests that the following major new product categories may be launched soon.
for AppleThe launch of the product category has the potential to open up new markets and recreate the world-changing introduction of the iPhone in 2007. However, inadequate headset reception can renew concerns about the company’s product vision and execution.
Its last major new product category, the Apple Watch, was previewed in the fall of 2014 and released the following year.
Bloomberg I will explain A device as a mixed reality headset. Explains using an external camera to stream an image to a high resolution display inside a virtual reality headset. This is a technique called “pass-through” augmented reality.
The Augmented Reality feature shows Apple Park completed at the Apple Park Visitor Center in Cupertino, CA on November 17, 2017.
Aimee Osbourne | AFP | Getty Images
Industry watchers believe that the ultimate device for augmented reality uses transparent lenses, which is close to the weight of eyeglasses, but the underlying technology is not yet fully present.
Questions remain about the price of headsets and their features.Some reports fix their potential retail price About $ 3,000, This costs more than twice as much as the new iPhone model and may limit sales. According to the report, Apple will release an augmented reality version of the iPhone app for headsets.
Apple isn’t the only tech giant looking to release a mixed reality headset. Last week, Meta CEO Mark Zuckerberg previewed a virtual reality headset called “Project Cambria” with pass-through augmented reality. Meta is also currently selling a $ 300 virtual reality headset called Quest. Meanwhile, Google previewed a prototype of smart glasses that translates foreign languages in real time last week.
Apple hasn’t confirmed that it’s developing headsets, but it employs thousands of workers in a department called the Technology Design Group, which works on virtual reality and augmented reality technologies. So far, Apple has released software for the iPhone called ARkit. This allows the app to overlay digital images through the iPhone’s camera.
Virtually next month, the company will hold an annual developer conference called WWDC, and keynotes often include new product announcements. Apple will also be hosting a new iPhone launch event in the fall.
Apple officials declined to comment.