Apple CEO Tim Cook will announce the latest version of Apple’s software for iPhone, iPad, Mac, Watch and TV on Monday, launching Apple’s annual developer conference, WWDC.
The new “bit,” which attendees often call updates, is the biggest Apple software announcement of the year and sets Apple’s platform publishing strategy for the next 12 months. For example, iOS 16 where Apple is expected to call new software for the iPhone and iPad could include improved notifications, a redesigned lock screen, and updates to messages and health apps. Report from Bloomberg News..
But Apple’s long-reported mixed reality headset is unlikely to debut next week.
WWDC stands for Worldwide Developers Conference, nicknamed “Dub Dub,” and is strategically important even if Apple hasn’t announced new hardware.
Apple’s financial performance relies on support from third-party software developers such as those participating in WWDC. Without a solid selection of updated, high-quality applications, the value of Apple’s platform to consumers and users can be diminished, ultimately negatively impacting sales. Apple also makes $ 20 billion annually Software sales on the App Store..
Software for the Apple platform, such as iOS apps, typically uses different tools or programming frameworks than other large platforms, such as: MicrosoftWindows, GoogleAndroid, or the web. Apple started the meeting with a hype-filled keynote, giving a more technology-oriented presentation later that day, called the “Platforms State of the Union,” followed by a week-long class-like session and one-on-one. Excite programmers to these technologies through their sessions. One meeting where developers can get feedback and guidance from Apple engineers.
The biggest difference at WWDC this year is that it includes face-to-face components two years after it’s fully virtualized. The changes are subtle. Keynotes with new product announcements will continue to be pre-recorded, allowing developers around the world to continue to effectively attend conference sessions.
But this year, Apple has invited hundreds of software developers, press, and students to its headquarters in Cupertino, California to watch video presentations, tour campuses, and talk to some people in person. I did it. The person who created the software. It’s not like the 6,000 participants who traveled to San Jose for WWDC before the pandemic, but it’s another sign that things are back to normal after two years of virtual product launches. .. Apple employees had to return to the office this spring after working primarily at home for nearly two years during the Covid pandemic.
By hosting WWDC directly this month, Apple will showcase its new mobile phone and even high-end mixed reality headsets in front of live audiences for immediate hands-on feedback from the press during the fall launch. Set the stage. partner. Like in the old days.
New software is here
Apple may publish new hardware at WWDC, but the products are usually expensive, high-performance, and aimed at programmers (usually the Mac needed to create apps for the iPhone).
Apple last announced its hardware products at WWDC in 2019, releasing a $ 6,000 Mac Pro and a $ 5,000 monitor. Prior to that, we announced updates for Mac desktops and laptops in 2017.
Apple may reveal a successor to the M1 processor at WWDC. At a previous product release event, we made fun of the introduction of a high-end model called the Mac Pro with a chip designed by Apple. According to Bloomberg, the “M2” is the so-called “M2”, the next-generation Mac processor that could be installed in the redesigned MacBook Air.
At the very least, discussing Apple’s processor advances would be perfect for a developer-centric meeting. Apple initially announced at WWDC in 2020 that it would switch to its own processor.
It’s unlikely that Apple’s next big product category, augmented reality hardware or mixed reality hardware, will emerge.
Apple may talk about the new apps and software that underlie it. Mixed reality headset Or a pair of augmented reality glasses, often announcing updates to the augmented reality development software ARKit at WWDC. (Augmented reality displays a computer-generated image on a transparent lens that allows the user to see the real world. Complex reality is a completely immersive experience like virtual reality, but external. The camera displays an image of the outside real world.)
However, new product categories usually get their own launch event rather than being tied to WWDC or headsets. Reportedly Not yet in mass production.
Major software updates are a better bet. Over the past few years, Apple announced a new version of iOS software at WWDC in June, Public beta It was released for early adopters and testers later in the month, and in September the final version of the software was released along with the new iPhone.
While the iPhone has the most users and the most important App Store, updates to other Apple software platforms such as the iPad, Watch, and TV are often noted at WWDC as well.
The iPad in particular is subject to some major changes. iPad OS 16 Reportedly It includes the ability to resize windows with movements that make the device more attractive to power users who prefer multitasking. Currently, users can run two apps side by side, but if you can customize the floating window, it will look like Mac OS.
Apple TV, Apple’s cable converter box, may have updates that make it more useful as the heart of a smart home. According to Bloomberg.. Last year, the Apple Watch got new hardware with a physically larger screen. The software will be updated with a new watch face to take advantage of the larger screen.
One of Apple’s products to watch next week is Swift, the company’s open source programming language, introduced in 2014. Invitations sent to developers and the media are “quickly approaching” with large Swift logo graphics and meetings.
