On June 6, 2022, at Apple’s annual Worldwide Developers Conference in San Jose, California, the new MacBook Air with the M2 chip was on display.
Peter DaSilva | Reuters
Apple’s global computer shipments fell 40.5% year-over-year in the first quarter of 2023. according to to the research firm IDC.
All 5 of the largest computer manufacturers — apple, ASUS, Dell, HP and lenovo — Shipments declined by double digits in the first quarter, reflecting weak demand and ongoing inventory issues. But Apple’s decline was the biggest of them all.
According to IDC data, Apple’s global PC market share fell from 8.6% to 7.2% between Q1 2022 and Q1 2023. According to IDC, the company shipped 2.8 million fewer devices in the first quarter of 2023 than he did a year ago.
It’s not completely unexpected. Apple Chief Financial Officer Luca Maestri said in February that he expects Mac and iPad sales to fall by double digits in the March quarter from a year earlier. I was. Mac sales in the December quarter fell 28.66% year-on-year. Apple CEO Tim Cook said at the time that the difficult macroeconomic environment had impacted sales of the iPhone, Mac and Apple Watch.
Apple shares closed down more than 1.5% on Monday.
“The preliminary results represent a coda to an era of COVID-driven demand and at least a temporary return to pre-COVID patterns,” said IDC.
“Even with significant price cuts, channels and PC makers are likely to see inventory rises continue into the middle of the year and into the third quarter,” IDC researcher Jitesh Ubrani said in a report. said.
IDC reports that PC makers are expected to struggle in the near term, with growth picking up by the end of the year.
There are potential advantages for PC makers, according to IDC. Weakening demand gives companies a chance to end “replanning” and work out kinks in their supply chains. That chill out space would be very useful for a company like Apple. push supplier and assembler Moving business out of China.
An Apple spokesperson could not be reached for comment.
Apple will release its March quarter results on May 4th.
Correction: Apple’s global PC market share fell from 8.6% to 7.2% between Q1 2022 and Q1 2023, according to IDC data. Earlier versions incorrectly described percentage changes.
