The Ford Mustang Mach E will be unveiled at the New York International Auto Show on April 5, 2023 in Manhattan, New York City.
David Dee Delgado | Reuters
Detroit — ford motor As the automaker ramps up crossover production and reopens vehicle order banking, the automaker again cuts the starting price of the electric Mustang Mach E by thousands of dollars.
The Detroit automaker announced Tuesday that it will cut the price of the Mach-E by $1,000 to $4,000. The price reduction brings the vehicle’s starting price from $42,995 to $59,995.
The cut is the latest price adjustment in the upcoming electric vehicle market. Tesla We’ve cut prices a few times this year, and even slightly increased prices on some models. this week.
Ford finally announced They were lowering the price of Mach-E It dropped $600 to $5,900 in January, just weeks after Tesla announced similar price cuts on cars such as the Model Y, which rivals the Mach-E.
Automakers are trying to balance growth and revenue potential when it comes to EVs. Wall Street analysts are looking to better determine the company’s strategy for EVs.
“Like other [automakers]Ford must decide what EV strategy to pursue: grow fast and burn cash, or a more focused approach that prioritizes capital discipline.
Tesla CEO Elon Musk said last month that EV makers will prioritize growth Profit ahead in a weak economy.
Musk said he expects Tesla cars to be able to generate significant profits over time. Tesla cars will be able to generate significant profits over time. Stated. through autonomy. ”
In addition to the price change, Ford announced Tuesday that the Mach-E’s standard-range models will now feature lithium iron phosphate batteries instead of lithium-ion. According to Ford, these vehicles add even more horsepower and range.
“The production ramp-up of the Mustang Mach-E in the second half of this year is part of Ford’s plan to expand its electric vehicle offering and make it more accessible and affordable to customers,” Ford said. mentioned in the release.
Ford said Tuesday that its BlueCruise hands-free driver assistance system will be available on all Mustang Mach-E models. The new owner includes his 90-day free trial of the system. Ford said his three-year subscription to BlueCruise will increase in price from $1,900 to $2,100 for him.
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