2023 Ford Super Duty F-350 Limited
Detroit — Let’s set the scene. A pickup driver and his spouse are backing up the truck and trying to fit the pickup hitch his ball into the trailer coupler. “Slightly left. No, it’s your left. No, it’s your left. OK, now it’s slightly right. Never mind. Let’s try again.”
Among other things, the reason for that familiar headache is ford motor enhances the technology of its most expensive pickup trucks to make the vehicle easier to handle for new owners and less of a pain point for seasoned truckers.
Detroit automakers are adding features to their products. 2023 ford super duty A line-up to raise the bargain price of trucks and reduce the difficulty in the vehicle’s most important functions: towing and hauling/hauling.
“It’s really about making trucks safer for customers, equipment and everything towed,” said Tim Bowman, Ford’s commercial operations general manager. That’s it,’ he said. “We are confident that our new trailer towing capability will save several marriages based on what we can do now.”
According to Ford, many pickup truck owners, especially new owners, face headaches such as determining how much weight they can safely carry on their vehicle or hitching a trailer to their truck. said to be facing
The latter challenge in particular can lead to relationship troubles as it requires multiple attempts by two people to get the truck or trailer to the correct position, as in the common hypothetical scenario above. I have.
“Our team is obsessed with our customers,” Bowman said. “It all comes down to understanding the customer and sticking to the customer. And everything in this truck is purpose-built.”
Ford says 96% of its customers are towed by F-250 to F-450 Super Duty pickups, siblings of the company’s famous F-150 truck. The majority also use the vehicle to carry heavy loads in the bed of the vehicle, and vehicles start at around $44,000, and depending on the model he can go as high as $103,000 or more.
To assist with hitching and towing, Ford leverages technology such as new camera features, automatic assistance and smart weight taillights.
Ford’s new Pro Trailer Hitch Assist eliminates that annoyance. The truck automatically backs up and aligns the hitch ball with the trailer receiver. This feature is available as standard or on some models, starting at $1,035.
“It’s to take the pain out,” said Aaron Breskey, chief technology officer of Ford Super Duty. “People have to tow cars for entertainment or work, but the more pain you can take away, the more natural it becomes.”
The 2023 F-Series Super Duty Trucks can tow between 14,000 and 40,000 pounds depending on the truck.
Ford’s “Pro Trailer Hitch Assist” automatically reverses the truck and aligns the conventional hitch ball with the trailer receiver.
Beyond towing and trailering, Ford’s Super Duty pickups themselves can haul loads of up to 8,000 pounds, depending on the model. This includes all people, luggage and any objects in the pickup bed.
However, guessing or calculating how much luggage to carry can be difficult, especially if there are passengers in the vehicle or if the weight of the luggage is unknown.
Ford’s answer to this problem is what the company calls an “onboard scale with smart hitch,” which debuted in the 2021 F-150. This system uses scales inside the vehicle to determine the total vehicle load/weight.
Drivers can use the vehicle’s infotainment screen or an app to determine how much to load, but Ford offers a more unique way to do that as well. The vehicle’s tail lights illuminate at different levels to let the owner know how close the vehicle is to its gross payload limit.
If the vehicle exceeds its approved load capacity, the top bar flashes to warn the owner that they may need to reconsider what they are carrying or drop a passenger or two.
Taillights can also be used to balance the trailer and vehicle, also known as trailer tongue weights.
An onboard scale with smart hitch is standard on Lariat models and high-end trucks and is available for $650.
The newly available ‘Onboard Scale’ measures and displays the approximate weight of your Ford truck’s load. Package information is displayed on the central touchscreen, the FordPass app, or the truck’s smart taillights.
The simplest new feature is a rearview camera mounted on top of the vehicle’s tailgate. It faces the sky when the gate is up, but provides a clear view to the rear of the vehicle when the tailgate is down, providing an additional line of sight when the owner is carrying long items in the vehicle bed. .
All new vehicles are required to have a rearview camera, but Ford is the first to implement such a camera that helps when the tailgate is down. The standard rearview camera on American pickup trucks faces the ground when the tailgate is lowered.
This option also comes with an integrated sensor that works with the camera to notify the driver when the lowered tailgate is close to an object.
A new backup camera and sensor are standard on high-end trims, but not on entry-level or budget trucks.
Ford has included a camera and sensor in the tailgate of the F-Series Super Duty pickup so that it can be used when the tailgate is down.