A man applying advertising wrap to a car in Sandy Springs, Georgia.
John Amis | AP
When Duana Malcolm “wrapped” her blue Hyundai Sonata sedan as a mobile advertising board, part-time delivery drivers didn’t expect an additional $ 200 per month.
Malcolm is looking for an alternative source of revenue to mitigate the effects of rising gas prices and rising costs of everything from tires to services, as inflation in the United States has reached highs of more than 40 years. Is one of the rideshare drivers in the United States.
“It’s not life-changing money, but don’t worry, you’ll be making money every month for the next five months,” said Malcolm, who drives the Miami and Fort Lauderdale areas, about arranging outdoor advertising. A solid Carvertise.
Drivers can make anywhere between $ 100 and $ 600 a month, depending on the duration of the ad and campaign, and can make a $ 100 to $ 200 bonus for timely ads.
In addition to car wrapping, advertisers are also looking at traditional formats such as billboards and bus benches, as potential customers who get stuck on the screen during a pandemic often return to the office and go out. I’m aiming.
Carvertise, which pays drivers to wrap their cars with ads printed on an adhesive-lined film called “decals,” has seen 8% to 13% monthly growth in new registrations over the past three months, with even more expectations. Said that it has been.
Gregster, co-founder of Delaware-based company Wilmington, said, “By wrapping the car in client ads, ride-sharing drivers turn the car into a sign and do it anyway. I’ll pay you. ” ..
To participate in the campaign, users must install the app and register on the platform. The company chooses the driver to use based on the advertiser’s target location and the user’s driving habits, such as commuting, ride sharing, and delivery. driver.
Market leader Carvertise and California-based Wrapify say they have thousands of gig drivers on their subscriber list, with clients ranging from GoPuff, EA Sports, 7-Eleven to local law firms. They have ads on thousands of cars.
Although it is a dispatch company Uber When LyftAnnounced a fuel surcharge under pressure from a serious driver shortage, which wasn’t enough to make up for rising fuel costs, US gasoline average prices exceeded $ 5 a gallon for the first time earlier this month I did.
Uber and other companies are also discussing formal partnerships with companies like Carvetise to increase driver revenue, sources familiar with the matter have said, but haven’t confirmed yet.
Uber said it is focusing on the cartop ad network, which displays ads on more than 3,000 vehicles in major cities in the United States and records 112 million impressions per day.
Lyft declined to comment.