Google’s cloud group forms Web3 product and engineering team

Google Cloud units are trying to take advantage of the growing popularity of crypto and related projects, forming a team to build services for developers running blockchain applications.

Amit Zavery, vice president of Google Cloud, told employees by email on Friday that Google Cloud Platform will be the first choice for developers in this space.

“The world is still in the early stages of Web3 adoption, but it’s a market where many customers are demanding more support for Web3 and crypto-related technologies, and it’s already showing great potential,” he writes. I am.

Pioneer Web3 Has created a set of decentralized peer-to-peer systems that hope to shape the next generation of the Internet. This is a philosophy that challenges the current state of the Web, which is managed by large corporations such as: AmazonGoogle and Facebook parents Meta platform..

As Google competes for market share in cloud infrastructure, it wants to provide back-end services to developers interested in creating their own Web3 software. AlibabaAmazon and Microsoft..

“We are not trying to participate directly in the wave of cryptocurrencies,” Zavery told CNBC in an interview. “We provide the technology for businesses to take advantage of and use the decentralization of Web3 in their current businesses and businesses.”

Former The Berry Oracle Executive joins Google’s cloud group in 2019, months after Google Tap Thomas KurianOracle’s President of Product Development will be the next Head of Cloud Unit.

In building an in-house team of Web3 tools, Google is taking the next step in demonstrating its commitment to the market. January, Google cloud unit Plan revealed Following the new growth of non-fungible tokens, digital asset teams can collaborate with customers or NFT.. The company said it is considering ways for customers to make payments in cryptocurrencies.

According to Zavery, in the future, Google will be a system that other companies can adopt to make it easier to explore blockchain data while simplifying the process of building and executing blockchain nodes to validate and record transactions. May devise. He added that Google’s tools also work in other computing environments such as Amazon Web Services.

Enthusiasm around BitcoinThe most established cryptocurrency, has gradually declined this year as investors turned away from high-risk assets. As of the end of Thursday, Bitcoin was down 21% so far in 2022, below the S & P 500, which was down about 13%.

However, blockchain applications continue to become mainstream and become more relevant in industries such as financial services and retail, Zavery said.

Nike CEO John Donahoe told analysts at a conference call in March that the shoe company plans to build Web3 products and experiences. Warner Music Group I am also interested.

“From collectibles to music royalties, Web3 represents an exciting future for the music industry, helping artists reach millions of new fans in interesting and innovative ways,” said CEO Steve Cooper. Said in the first quarter earnings announcement.

Former James Tromance Citigroup Arriving at Google in 2019, the executive will lead the product and engineering group and report to Zavery. According to Zavery, the team will bring together employees who are peripherally involved in Web3 internally and independently.

Google lags behind Amazon and Microsoft in cloud computing, but its business is growing faster than its core ad unit.Alphabet CFO Rusporat Said last week The fastest growth in numbers is inside the cloud sector.

look: Cryptographic-based web3 remains in the “dial-up” phase, says Sandy Carter of Unstoppable Domains.