People will be able to play Xbox Game Pass games over the cloud connection on Samsung smart TVs in 2022.
Microsoft Will release an Xbox app for smart TVs that will allow consumers to stream Xbox video games without having to own a console.
Microsoft announced Thursday that it would first introduce the app to Samsung’s 2022 smart TVs and then expand its distribution to other manufacturers. This is a bold bet for Microsoft after Xbox’s hardware revenue surged 92% last year. According to the company, the app will be available in 27 countries starting June 30th.
This move shows that Microsoft is focusing on earning revenue from game content and services, not just consoles that lag behind Nintendo and Sony.The biggest splash in Microsoft games came earlier this year, announced by the company. schedule How to buy a game publisher Activision Blizzard $ 68.7 billion.
Gaming is Microsoft’s fourth-largest major product category, and the company aims to attract more users to its Game Pass subscription service. The service costs $ 10 a month and includes options for playing on your PC and streaming over the cloud.
The hardware business gained momentum in 2020 after Microsoft release Because the Xbox Series X and S consoles, and people spent more time playing games while offices and schools were closed. COVID pandemic.. However, a shortage of components and a recent blockade in China have undermined Microsoft’s ability to build new consoles.
“We have gained global market share for the second consecutive quarter and are the market leader of the next generation consoles in the United States, Canada, the United Kingdom and Western Europe,” said Microsoft CEO. Satya Nadella He told analysts at a conference call in April.
But the big picture is not so rosy. London-based researcher Ampere Analysis Estimated Microsoft sold 7.7 million Xbox Series S and X consoles in 2021, Sony sold 12.5 million PlayStation 5 systems, and Nintendo sold 24.3 million switches.
Gamers will be able to play the Xbox app on Sony’s Bluetooth-connected DualSense controller and Microsoft’s wireless Xbox controller.
By releasing the game from the console, Microsoft goes where the gamer is playing.This means that it is compatible with mobile devices running the operating system. Apple Also Google.. Over 25 million Game Pass subscribers can stream games from Microsoft’s data centers to these devices.
1 year ago Microsoft Said The Xbox division was developing streaming devices for cloud gaming. The company does not require gamers to connect a special device to their Samsung TV to stream games via the Xbox app.
A Microsoft spokeswoman told CNBC in an email that he “decided to leave the current iteration” of the streaming device codenamed Keystone. “We will take what we have learned and refocus on a new approach that will enable us to offer Xbox Cloud Gaming to more players around the world in the future.”
According to data from Informa Tech’s technical research subsidiary Omdia, Samsung leads the smart TV market with a 21.3% share.