It is said that technical regulations are coming regardless of whether the industry participates or not. Microsoft President Brad Smith, so companies should now devote themselves to those conversations.
“It doesn’t matter if you like it or not,” Smith told CNBC’s Steve Kovac at “Tech Check” Wednesday. “And it’s correct for people to point out problems that raise concerns, but above all, we need to lean forward and understand how to do this job, as we wouldn’t succeed if we didn’t do it. there is.”
Smith’s message came after a keynote speech on the same topic at a conference of the International Association of Privacy Professionals in Washington, DC. Apple CEO Tim Cook Warning that certain antitrust laws being considered by Congress could harm consumer privacy protection..
Smith isn’t the one who doesn’t know he’s standing away from his big tech buddies in Washington. He has played an important role in realigning Microsoft’s relationship with DC officials since the breakthrough antitrust battle at the turn of the century.Smith has helped while Microsoft has influenced the early wave of anxiety about the impact of large tech platforms. Reshape that image Avoid the latest wrath, primarily directed at the industry, to something of a friendly giant. Nonetheless, Microsoft could be monitored again as it is one of the world’s most valuable companies manufacturing products that millions of consumers, including the US government, depend on.
In his keynote, Smith showed that his experience as a legal adviser to Microsoft in the wake of antitrust proceedings “can find a way to overcome the demands of thickets that others have come to expect from you.” Said that.
Smith told CNBC that there are similarities in how both Microsoft and Apple perceive the importance of privacy, cybersecurity, etc., but admits that there are differences in other areas. rice field.
Cook said on Tuesday that proposed competition rules that could require companies like Apple to provide consumers with a way to circumvent the centralized App Store will ultimately hurt user privacy. Said there is a possibility. Apple states that the App Store plays an important role in ensuring that users are downloading safe and secure products.
However, Smith suggested in his CNBC interview that it may not be an all-or-nothing proposal.
“If we could introduce the standard to one app store that manages one million apps, we would have space for a few app stores that need to comply with the same objective security and privacy requirements. We can introduce standards, “Smith said. “Therefore, you can always tackle these issues and make them conflict with each other, or you can find a way to adjust these points.”
Ultimately, Smith said, “it’s a big world,” even if the industry could talk to Congress from certain regulations.
“Europeans, British, Australians, Japanese, Koreans, they are all moving forward,” Smith said. “If the United States also plays an active role, we will play a better role as a country,” he said.