Roger Goodell, NFL Commissioner during the Miami Dolphins-Indianapolis Colts NFL Football match at Hard Rock Stadium in Miami, Florida on October 3, 2021.
Andrew Barshaw | Icon Sportswire | Getty Images
The National Football League will choose streaming services as its new Sunday ticket partner and will pick the winner by the fall, Roger Goodell said Friday.
Allen & Co held in Idaho. In an exclusive interview at the Sun Valley conference, Goodell told CNBC’s Julia Boorstin, “I’m confident we’ll move to streaming services.” “At this stage, I think it’s best for consumers.”
Apple, Amazon When Disney, Owns ESPN + and has submitted all bids to become the league’s exclusive Sunday ticket distributor. CNBC reported last month.. Goodell has confirmed that discussions have been underway for over a year to find a new partner to replace DirecTV, whose contract with the league will end later this season.
Sunday tickets are the only way fans can watch live NFL Sunday afternoon games, except those broadcast on the local market on CBS and FOX. DirecTV paid $ 1.5 billion for annual rights. NFL wants now CNBC reported over $ 2 billion annually.
According to CNBC reports, the CBS-Fox contract language will charge fans significantly less than the current Sunday ticket of $ 300.
DirecTV hasn’t bid to update the package, according to CNBC’s report, but is ready to partner with the winner. Under the current arrangements with the NFL, DirecTV requires customers signing up for Sunday Tickets to also sign up for paid TV services, with rare exceptions... This requirement will be eliminated by new streaming service partners and may open Sunday tickets to more viewers.
Goodell said that many people who watch games on streaming services don’t subscribe to traditional pay TV, and by migrating Sunday Tickets to digital providers, the league can get more viewers. I said that it has become.
“We really believe that these new platforms give us the ability to innovate where we are,” says Goodell. “It obviously makes it more accessible to our consumers, especially the young demographics we really want to go to. I think this will be more accessible to fans. It’s a better experience for fans. I think it will be. “
Goodell has also confirmed that the league will launch its own streaming service called NFL + in time for the next season in September. He didn’t provide details about what’s available in the price or service, but emphasized that NFL + content is likely to improve over time.
“It’s really an early stage,” Goodell said. “I think it will continue to grow over the years. This will be an important strategy for us in the future.”
Sports Business Journal Reported in May The NFL + will be available later this month.
See: NFL Commissioner Roger Goodell talks to CNBC’s Julia Boorstin in the Sun Valley